Год выпуска: 2002
Издательство: Lawrence Erlbaum
ISBN: 0805841180
Страниц: 307
Формат файла: PDF
Язык: Английский
Размер: ~ 23 MB
Залито: Rapidshare.com
Зеркала: Filefactory.com
Краткое описание:
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
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